Product set priorities.
Teams turn them into reality.
I lead both
Behind the work
I'm Seun - a product executive and founder who builds for markets others overlook.
For the past decade, I've taken platforms from zero to scale at venture-backed startups across Africa, North America, and Europe. I've embedded finance, payment, logistics and built critical infrastructure into products that work for real people.
I've led cross-functional teams through ambiguity, and helped founders make the product decisions that actually move the needle. Currently, I'm CPO at Shekel Mobility (YC W23), where I'm building the infrastructure for cross border auto trade across Sub-Saharan Africa — with over $240m in GMV processed.
10+
Years in product
6+
Products shipped
3
Continents operated
100K+
Users impacted
I've worked across
- B2B and B2C verticals
- Early-stage scrappiness and post-Series A growth
- Emerging markets and mature tech ecosystems
Currently building
- Shekel Mobility (CPO)
- Cleroo AI (Co-Founder)
- Crave Daniels (Partner)
I jam with teams, shape roadmaps, and launch and scale ecosystems for bold ideas
My productPhilosophy
I lead with strategy and execute with urgency, collaborating deeply with engineers, designers, and leadership teams to ship what matters.
I believe clarity is the most underrated leadership skill and the foundation of any great product.
- Solve for the real problem
- Build focus into the roadmap
- Align product with business goals
- Stay obsessively close to the customer
How I help teams win
I work with teams to make better product decisions and avoid costly missteps in execution.
Product strategy & product-market fit
I work with founders and leadership teams on the product decisions that drive growth.
- Market and user discovery grounded in real behavior
- Clear PMF hypotheses with practical validation
- Roadmaps tied to revenue, adoption, and retention
Product leadership & execution
I work closely with teams to turn direction into products that ship and get used.
- End-to-end product discovery and delivery
- Cross-functional leadership across product, design, engineering, and growth
- Prioritization, metrics, and decision frameworks that cut through noise
Growth & scale
I help teams move from early traction to repeatable, scalable product performance.
- Activation and retention informed by actual usage
- Systems thinking that reduces friction as teams grow
- Scaling across markets and increasing organizational complexity
Featured writing
I write on product strategy, team leadership, and building for global + emerging markets.
Read my articles
I speak on product leadership, startup growth, and building for emerging markets.
If you're organizing a conference, panel, or podcast, let's talk.
